 Why focus on new homeowners? It’s simple: new homeowners represent your best sales prospects. They are highly-motivated customers needing to re-establish business partnerships while creating new buying patterns in their new community. As we can all attest, moving is a stressful experience and feeling less than settled is, well, unsettling. That’s where Just Settled In and your company come into the picture. By partnering together we can make this important life event less daunting while providing information on valuable products and services to ease the transition. There have been numerous research studies on demographics and purchasing power of a new homeowner including the following highlights: |
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| Demographic Profile | Purchasing Power & Buying Habits |
| • The typical new homeowner is 41 years old
while the first time homebuyer’s median age is 32. • The average new homeowner earns over $100,000 (total HH income) and has strong credit evidenced by qualifying for a mortgage in today’s more stringent qualifications. • 61% of new homeowners are married with an immediate need to purchase household goods including new furniture, mattresses, linens, home electronics, carpet/flooring and window treatments at the top of the list. • 42% of those moving into a home are first-time homebuyers. |
• New homeowners are highly-responsive, highly-receptive
consumers making quick decisions to make their new house a home. New homeowners
spend an average of $9,400 on home-related products and services in the
first six months of ownership. • New homeowners are active purchasers who establish most of their buying patterns and retailer/service selections in the first two months after closing on their home. By necessity, they are open to change due to their new community and surroundings. • The majority of repeat homeowners have additional disposable income due to the sale of their prior home. |
| There is no question new homeowners are
prime candidates to become your newest clients. They also become your best
source of referrals. At Just Settled In, our #1 goal is to drive incremental
revenue to your business. To support this goal, we have created the ultimate
program to reach new homeowners not only with a beautiful gift box but with
a personal web page customized to each new homeowner. We look forward to converting new homeowners into your new customers. Give us a call at 602.314.4436 or fill out the online contact form by clicking here. |
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