| Get Their Attention in an Attention-Deficit World |
| Truly interruptive advertising mediums are hard
to come by these days. TV commercial effectiveness is being reduced
by DVRs while commercial radio is threatened by satellite services.
Newspaper circulation is down across the country. Email is often blocked
or simply missed and the Internet is becoming increasingly crowded
with pop-ups and banners that usually get ignored. A beautiful, customized
gift box sent to a new homeowner breaks through the clutter, is impossible
to miss, and always gets opened. No one throws out a gift box. |
| Dimensional Mail Gets Results |
| Targeted, dimensional direct mail has shown
to produce the most successful buying response according to a January
2007 study by the DMA (see graph). Even with this incredible response
rate most companies don’t have the time and/or, budget to design,
create and send a dimensional piece. Our custom, dimensional mail
gift box is designed to get new homeowners’ attention, get opened
and acted upon. |
| Timing is Everything |
| One of the most important elements in reaching
new homeowners is getting in front of them before it’s too late.
Just Settled In understands this better than anyone. Unlike other
services we mail every week, use the freshest data and get your offer
in front of new homeowners before other services arrive. It is more
difficult to do this every week but making you wait up to three weeks
didn’t make much sense to us. Plus, you get a steady stream
of new customers rather than a blast of inquiries at once which is
especially important in the service industry. |
| It Doesn’t End with the Gift Box |
| We’ve paired the second most effective
response medium – online advertising – to make your offer
even more compelling and personalized. Each package from Just Settled
In includes a personalized webpage where the new homeowner can view
your business and your special offer online. In addition they see
your retail location(s) in relation to their home with a link featuring
driving directions to your door. If you’re a service provider
a link to your website and/or a custom landing page for the new homeowners
is provided. We also ask new homeowners to register their email address
for future offers which we make available to you for those opting-in.
We also provide opportunities for follow-up marketing with bi-weekly
new homeowner lists (with phone numbers if available) and opt-in email
addresses. Ongoing contact with multiple touchpoints to the new homeowner
drives value and ROI to our advertising partners. |
| The Last Word |
| There is a better way for you to attract new
homeowners when they are most likely to purchase and become loyal
to their local businesses and service providers. We have built the
entire Just Settled In experience around what works best for you.
Our #1 goal is to drive business to your company with the most motivated
and open-minded consumers in the market. |
| We
look forward to meeting you and delivering new homeowners to your
door. |
